Asmodee Acquires Plan B Group

Asmodee Group has acquired the acclaimed publishing group Plan B Games which consists of Next Move, Plan B Games, Pretzel Games and Eggertspiele.

The group, founded in 2016 by Sophie Gravel,  is based in Canada and Germany and has published titles that have been nominated for top industry awards including the Spiel des Jahres and Kennerspiel des Jahres. One of their most popular titles, Azul, has sold over sold over two million copies worldwide and is available in 35 languages.


Other awesome titles from Plan B’s line-up include are Camel Up (winner of Spiel des Jahres), Century: Spice Road (winner of the Golden Geek Best Card Game award) and Great Western Trail.

“I am delighted to see the Plan B Games family become part of the great Asmodee team,” said founder Sophie Gravel. “Their tremendous network will offer our collections a broader distribution base as well as a bigger community of players worldwide. We will continue to strive to publish games with the same care and attention to detail that has always been our driving force. Our goal remains the same: to offer unforgettable playing experiences, both through the depth of our gameplay and premium-quality materials.”

Plan B Group Logos

Stéphane Carville, CEO of the Asmodee Group, added: “The Plan B group has demonstrated, year after year, its creativity and sense of aesthetics in creating highly successful games such as Azul, which will naturally find its place among our pillar brands alongside the likes of Catan and Ticket to Ride. We are very pleased that Sophie Gravel and her teams, with whom we have developed a close partnership through the years, will be joining our group and participating in the development of our games catalogue.”

Moving forward, Plan B games will be exclusively distributed by Asmodee and will be available in the Asmodee catalog.

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