Asmodee and Days of Wonder have teamed up with the Breast Cancer Research Foundation to create a new train set for their classic game Ticket to Ride!
Ticket to Ride: Play Pink is exclusive, limited edition train set in-theme with the BCRF pink coloring that can be used with any of the games in the Ticket to Ride series.
According to the press release, “The entire production system has been modified to support this important cause and Asmodee commits to a non-profit approach with the game, meaning all profits will be redistributed to the BCRF. For each set of trains sold, $2 will be donated to BCRF. The $5 price tag covers the cost of logistics and production only, with no revenue being collected by Asmodee or Days of Wonder. 80,000 Ticket to Ride: Play Pink sets will be available during Pink October.”
“As a major player in the games and entertainment industry, we believe it is our duty to lead the way and help important causes like the Breast Cancer Research Foundation. We know how board games can bring families together in difficult times, and we hope that players all across the world will support breast cancer research by playing Ticket to Ride with this exclusive new set” said Stéphane Carville, CEO of Asmodee.
The set will be available for preorder on the Asmodee store for $5/5€, and will ship in October.