Asmodee in Discussions to join Embracer Group

Big news for Asmodee! The company has joined exclusive discussions to join with the Embracer Group, a parent company of businesses developing and publishing digital games. This union would form the largest gaming group in Europe.

According to the press release:

Through the combined strengths of Embracer’s 8 existing operating groups (THQ Nordic, Koch Media, Coffee Stain, Amplifier, Saber Interactive, Deca, Gearbox Entertainment, Easybrain), Asmodee’s franchises would accelerate their expansion into video games – while Embracer Group franchises would benefit from Asmodee’s publishing & distribution expertise in board games. The envisaged groups’ collaboration and joint forces would bring impact and scale around IPs, distribution, technology, game development and transmedia-projects.

The combined entities of Embracer Group and Asmodee would own more than 100 game development studios and over 500 owned IPs and brands, employing 11,300+ employees across 50+ countries.

If the partnership solidifies Asmodee’s CEO, Stéphane Carville, will continue to lead the operating group and Asmodee will operate independent of Embracer. “I’m thrilled at the prospect of the project of pursuing our ambition with Lars Wingefors and the Embracer Group” says Stéphane Carville, CEO of Asmodee Group. “Embracer and Asmodee share strong values centered on putting the best teams together to provide our players with the best experiences on the planet.”

Gaëlle d’Engremont, Partner and Head of Food & Consumer sector at PAI Partners says : “In close partnership with the management of the company, we have implemented over the past three years a highly ambitious strategy for Asmodee to position it as the undeniable leader in the exciting world of board games. For Amosdee to pursue its successful journey with the long-term support of Embracer, a leading player in the game industry, could be a very good opportunity.”

“I am delighted we have made an offer to welcome Asmodee to our growing Group. Asmodee would become our ninth operating group, moving Embracer towards becoming a leading independent global gaming eco-system with several market leading positions in line with the succesful Embracer strategy to build on passionate entrepreneurs and creators with a decentralized operating model.“ adds Lars Wingefors, Co-founder and Group CEO Embracer Group AB