Spot It! Goes Big: Asmodee and Chuck E. Cheese Team Up for a Nationwide Summer Takeover

Asmodee and Chuck E. Cheese have announced a partnership that takes Spot It! well beyond the tabletop, turning the beloved matching card game into a full-scale summer experience at over 500 Chuck E. Cheese locations across the U.S. and Canada.

The collaboration runs June through September and includes a pretty wide range of activations. Exclusive co-branded gameplay segments will air on more than 3,000 in-venue screens through the CEC Media Network from June through August, challenging families to find matching symbols against the clock. There’s also an interactive dance floor activation in June and August that turns the game into a physical, full-body experience on the Fun Center floor.

Beyond the in-location stuff, the program includes a printable activity sheet kids can complete at home and bring back for bonus e-tickets, a social media campaign with interactive games, and a national sweepstakes in September where families can win prizes from both brands. September also brings in-location product sampling at select locations for families who want to try the game firsthand.

If you’re not already familiar, Spot It! (known internationally as Dobble) is a fast-paced card game built around quickly spotting the one matching symbol between any two cards. It’s simple to learn, genuinely frantic, and works across a pretty wide age range, which makes the Chuck E. Cheese pairing a sensible fit.

The activation kicks off this month. More details at chuckecheese.com/Spotit.