Hellbreak, A New Horror TCG Coming 2027
Aasmodee is teaming up with Spin Master, publisher of Hellbreak™ to distribute internationally the highly anticipated horror Trading Card Game from Universal Products & Experiences and the acclaimed design team at Ghost Galaxy.Asmodee will distribute exclusively in Europe and will also distribute the game in Canada and Asia.
Hellbreak is a head-to-head trading card game featuring Universal Pictures’ iconic characters that plunges players into the heart of horror. It is fast paced, fiercely competitive, and highly collectible, with every match designed to feel like a cinematic clash where evil does not play fair. The initial card set will feature a stunning array of Universal Pictures’ iconic characters, spanning genre-defining classics, icons of horror’s late 20th century resurgence along with horror titans spanning additional studios and properties. Hellbreak has been created by Ghost Galaxy, the new studio endeavour of co-founder Christian Petersen, the founder of Fantasy Flight Games and board games industry visionary.
The first set includes more than 200 unique cards, and fans can look forward to a slow-burn reveal over the coming year. More details regarding specific gameplay mechanics, faction artwork, and exclusive collector editions will also emerge from the shadows over the coming months.
“We’re honored to help bring Hellbreak and Universal Pictures’ iconic characters to players and retailers” says Thomas Kœgler, CEO of asmodee. “We are looking forward to leveraging our global go-to-market capabilities in Trading Card Games built over the years to help make Hellbreak a success.”
“We’re building Hellbreak into a living horror universe, summoning the ultimate killer line-up of horror icons from across the genre, by working with the best in the business,” said Angus Walker, Spin Master’s VP Marketing & Global Business Team Lead, Games. “With asmodee’s unmatched expertise in organized play, powerful distribution network, and deep retail relationships, we’re setting up Hellbreak to reach and engage horror and TCG fans alike.”
With over 25 years of global experience in the trading card games business and global distribution capabilities in all channels (hobby stores, e-commerce, mass-market and specialists), asmodee reinforces its commitment to long-term support for the category and its position as a leading company in the Trading Card Game category.