- Full Time
- Remote/United States
Website Asmodee North America
Asmodee Group is a leading international games publisher and distributor committed to telling amazing stories through great games with over 40+ million games sold in more than 50 countries. Through our portfolio of iconic game titles, including Catan, Ticket to Ride, Pandemic, Dead of Winter, Splendor, Dobble/Spot it! and Star Wars: X-Wing, we create a dynamic transmedia experience for players across a variety of digital and physical platforms. Asmodee also creates inspiring and innovative products in partnership with leading entertainment and technology companies. With a global workforce of over 2300 people, Asmodee operates in Europe, North America, South America, and Asia.
Capitalizing on the wealth of its 300+ rich IP catalogue the Asmodee groups ambition is to become a leading content group over the next years.
As Global Senior Brand Manager (Player), your mission is to build Asmodee Player IPs into unique, known, and beloved brands.
Working closely with the Studio Brand Management, and focusing relentlessly on consumers, market trends & competition, you will support the creation of long-term strategies for the Player IPs aimed at creating growth vertically (increase product sales) as well as horizontally (develop into new areas, assess customer lifetime value for the brand).
As the specialist of our Player brands, you will be the voice of core-market consumers within the Group.
You will foster the implementation of consistent, innovative communication & content strategies in order to drive awareness, preference, purchase and retention from new and existing core-market consumers.
Working closely with Studios, you will oversee our Player portfolio to align it with consumers and core-market opportunities
Other duties as assigned
Player Brands Portfolio & Strategy
Lead the development of Player brands on all entertainment media, using boardgames as a springboard.
Work with the Boardgame platform, Asmodee Entertainment and Asmodee Digital to lead and strategize Player brand portfolio development with clear and shared goals in mind.
Working with Studio Brand Management, create Brand Bibles that define DNA, positioning and KPIs for Player IPs with the goal of developing them into core-market consumer brands with unique identity, tone of voice and attributes.
Ensure brand differentiation and liking between Player brands and towards external competition.
Closely follow the main health KPIs (awareness, liking, purchase intent) of our Player brands and set ambitious objectives for them the future.
Assist or replace Studio Brand Management when needed.
Marketing Plans and Assets
Working with Studio Brand Management, ensure the creation of ambitious and innovative marketing plans for the Player Brands.
Support the implementation of the marketing plans by leading the operation of global activations.
Liaise with platforms and territory marketing to lead and align local and platform-specific marketing activations, providing feedback, guidance, and support.
Help define briefs and develop engaging content and assets to be used in marketing campaigns.
Ensure asset use is maximized across the company and reflects operational needs.
Report to Global Brand Director on Player brands development and marketing plans progress.
Position Skills & Qualifications
Excellent collaboration and interpersonal skills
Empathy and ability to adapt in a fast-paced environment
Strong written and oral communication skills
Knowledge & Experience Requirements
Minimum of 8-10 years of professional work experience in brand management or relevant position
Experience in building integrated marketing plans
Experience working in an international environment
Extensive knowledge of how to coordinate assets creation with creative teams from start to finish
Experience in the board game or entertainment industry is preferred; not required
Passion and knowledge in board games, card games and miniatures
Asmodee is an equal opportunity employer. We strive for and celebrate a diverse team in our effort to carry out our company values of honesty, integrity, and fairness.
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